Our Concept

The beauty of nature’s impermanence

The beauty of nature's impermanence is nature in its most fundamental sense - the fleeting sunlight filtered through the leaves of the trees, the sounds of a sudden swirl of wind, the twittering of birds that soon fly away; the magical momentary beauty of the cherry blossoms that fade away... we can think of endless examples.

Impermanence; this is a term describing a certain sense of beauty in Japan. It is based on the idea that we, human beings, are a part of nature so we can coexist with nature by embracing and loving nature that always changes and doesn’t last forever.

If you look at the world of fermentation, you can find beauty in the lifestyle of microorganisms such as yeast and koji (a friendly and magical mold). They each change themselves with respect to each other and the world around it; at any moment are never quite the same.

Working in harmony with the microorganisms as they are at any given moment, we create sparkling sake batch by batch which is made from rice, water, yeast and koji. We do not think our product is just an alcoholic beverage; each batch is a work of art which expresses the beauty of nature’s impermanence.

By experiencing the beauty of nature’s impermanence you will feel in harmony with nature.

Our seal of authenticity

Our seal of authenticity is the visual identity of the Sparkling Sake Brewery - when you see this mark you’ll know it’s a product hand-crafted by us. The mark is designed in the spirit of the motif of the traditional Japanese ‘hanko’ stamp. The lines inside the circle are drawn in the Japanese hiragana “script”: あわ awa’ meaning ‘sparkling’ which expresses what is at the heart of our single minded production line. The elegant and delicate curve and the non-symmetrical shapes express the ever changing, non linear, beauty of impermanence in nature. Furthermore, the feeling of authenticity resulting from ‘organic’ and ‘crafted’ process we take is represented by the slightly non-uniform lines of the symbol mark.